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Fashion Brand Creates Bullet Hole-Ridden Hoodies

An Atlanta-based clothing label has debuted a hot new hoodie that are riddled with bullet holes.  Bearing names of schools in desirable neighborhoods such as Sandy Hook, Columbine, and Parkland, this outerwear has the internet in knots. The designer means to make a bold statement:  “We wanted to make a comment on gun violence and the type of gun violence that needs preventative attention and what its origins are, while also empowering the survivors of tragedy through storytelling in the clothes.”


Here are some of the rejected designs from Sandy Hook.