I’m a left-brain analytic, right-brain creative and open-minded team player who shepherds media, messaging and people through our dynamic digital landscape. With rich experience at every point of the digital marketing life cycle, I’m adept at adapting content with data and insight.
Digital Media Consultant/Practicing Visionary
Fine Toons, Mindful Media 1989 – Present
A high-level strategic and hands-on implementation approach to managing media and workflows across digital channels.
Some Consulting Projects Include…
Digital Marketing Consultant, idriveyourcar.com, Westport, CT 2017 – 2018
Revved up digital marketing campaigns for this fast moving startup. Created targeted content via automated marketing, SEO, SEM, emails, newsletters, landing pages and social channels. Set tone for social media monitoring and response strategies to manage IDYC brand.
Consultant, The Catholic Foreign Mission Society of America, Ossining, NY 2002 – 2016
Maryknoll Fathers and Brothers, Maryknoll Sisters of St. Dominic, Maryknoll Lay Missioners
Guided 3 organizations on a journey from static HTML pages to digital content management, automated marketing, online fundraising, digital media plans and social media messaging. Consulted at the crossroads of fundraising, education and vocation; advising on emerging digital trends and engagement tools for current and future audiences. Collaborated with lay and religious leaders at all levels to identify, produce, and promote content for greater purposes.
Content Strategist, Conair Corporation, Stamford, CT 2015 – 2016
Performed a content makeover with in-house marketing and web teams. Brushed up digital content for email campaigns, social media, SEO landing pages and a beautiful, new unifying portal for Conair consumer brands. www.conair.com
Digital Education Product Manager, Really Good Stuff, Monroe, CT 2012 -2014
Produced iOS apps for emergent readers in the emerging K-12 digital and social marketplace.
Support Content Manager, Pitney Bowes Global Online, Stamford CT 2010 – 2012
Managed cross-functional editorial and product teams to create and publish support content during the company’s strategic transformation. Optimized multichannel support services and community management (CRM, KM, AI, IVR, etc.) to focus on effectiveness and user experience.
Senior Digital Product Manager, Taunton Press, Newtown, CT 2006 – 2008
Led design, editorial, development and marketing efforts for Taunton’s premiere online publishing properties (finecooking.com, finegardening.com.) Launched tauntonstore.com for cross-channel online sales, support and brand engagement. Developed and tested emerging online publishing models while attracting 2.2 million unique visitors a month and more than 100,000 paid digital subscribers.
Productivity and Education Manager, smarts/EMC, White Plains, NY 2004 – 2006
Produced online and classroom training material for risk and compliance automation technologies. Created targeted marketing and sales content. Orchestrated integrated online marketing campaigns for partners, sales and end users.
Senior Product Manager Cogito Learning Media/Think 5
New York, San Francisco, Austin 1996 – 2001
Researched, produced and marketed digital products for secondary and higher education. Created CD-ROM study guides and workbooks in life and math sciences. Built and published online Advanced Placement courseware content, delivery and engagement tools for teachers and students in underserved school districts.
Creative Director, Grolier Interactive/Scholastic, Danbury, CT 1991 – 1996
Pioneered creative, editorial and technical innovation in digital publishing. Led a team in the design of the award-winning Grolier Multimedia Encyclopedia and other trailblazing CD-ROM titles.
Electronic Publishing Specialist, GE Fairfield, CT 1988 – 1991
Transformed GE Corporate Communications from a mid-century graphics department to an innovator in digital publishing and video production. Managed Macintosh systems, networks and projects. Also contributed to graphics and design.
Masters Work, eLearning/Instructional Design NYU 2006
BS, Journalism. Bowling Green State University 1984
Strategy & Innovation Impact Award: Pitney Bowes
Gold Addy /Judge’s Choice: Toledo Ad Club
Teachers Choice: Tales2Go Streaming Audio App
Illustrated SAT guide/100,000 + copies sold
Volunteer, Various Community Organizations