I’m a left-brain analytic, right-brain creative and open-minded storyteller who shepherds media, messaging and people through our dynamic digital landscape. With rich experience at every point of the digital marketing lifecycle, I’m highly adept at adapting content with data and insight.
Adobe Creative Suite
Fine Toons (Mindful Media Studios)
Self Employed Digital Media Consultant, Practicing Visionary, Freelancer, Gig Worker and Side Hustler
As a self-driven, creative and disciplined problem solver, I help businesses transform ideas, thoughts and insights into engaging stories. From nonprofits to more fortunate ones, I’ve created industrial strength content for a diverse portfolio of clients and customers.
Digital Education Product Manager
Really Good Stuff, Monroe, CT. 2012 -2014
Produced iOS apps for emergent readers in the emerging K-12 digital marketplace.
Support Content Manager
Pitney Bowes Global Online, Stamford CT. 2010 – 2012
Managed cross-functional editorial and product teams to create and publish support content during the company’s strategic transformation. Optimized multichannel support services and community management (CRM, KM, AI, IVR, etc.) to focus on effectiveness and user experience. Awarded Pitney Bowes Strategy and Innovation Impact Award.
Senior Digital Product Manager
Taunton Press, Newtown, CT. 2006 – 2008
Produced and launched finecooking.com, finegardening.com, finewoodworking.com. Developed online content and tested emerging revenue models while attracting 2.2 million unique visitors a month and more than 100,000 paid digital subscribers.
Productivity and Education Manager
smarts/EMC, White Plains, NY. 2004 – 2006
Produced instructional material to support classroom and online training courses for risk and compliance automation technologies. Created targeted marketing and sales content. Orchestrated integrated online marketing campaigns for partners, sales training and end users.
Senior Product Manager
Cogito Learning Media/Agile Mind, New York, San Francisco, Austin
1996 – 2002
Researched, produced and marketed digital products for secondary and higher education. Created CD-ROM and online study guides and workbooks in life and math sciences. Built and published online Advanced Placement courseware content, delivery and engagement tools for teachers and students in underserved school districts.
Grolier Interactive/Scholastic, Danbury, CT. 1991 – 1996
Pioneered creative, editorial and technical innovation in digital reference publishing. Led a team in the design and creation of the award-winning Grolier Multimedia Encyclopedia CD-ROM and other trailblazing titles.
Electronic Publishing Specialist
GE, Fairfield, CT. 1988 – 1991
Transformed GE Corporate Communications from a mid-century graphics department into an innovator in digital publishing and video production. Introduced and managed Macintosh systems and network. Managed projects and created corporate communications for C-suite executives and internal audiences.
Recent Miscellaneous Freelance Projects/Volunteer Work
Catholic Charities of Fairfield County
2021 – present
Content strategy and website redesign
Community Health Partnership – Honduras
2015 – present
Digital communications and fundraising
EMS Institute of Fairfield County
Website development and copywriting
Support Content and UX writing
Marketing copywriting and design for email campaigns and landing pages.
Maryknoll, the Catholic Foreign Mission
2002 – 2017
Consulted at the crossroads of fundraising, education and vocation; advised on emerging digital trends and engagement tools.
Brushed up digital content for email campaigns, social media, SEO landing pages and a new unifying portal for Conair consumer brands.
Lake Erie Transit System
Created animated PSA for local broadcast, bus wrappers and coloring books to promote bus transportation throughout Monroe, Michigan.
Developed website and content for national on-site event medical service.
2011 – present
Website and marketing collateral
2009 – 2010
Website and app development for award winning subscription audio app.
Masters work, Online learning and instructional design, NYU 2005 – 2006
BS Journalism, Bowling Green State University, 1984
Pitney Bowes Strategy & Innovation Impact Award
Toledo Ad Club: Gold Addy
Teachers Choice: Tales2Go Streaming App
Illustrated SAT guide: 100,000 + copies sold